Reed's Metals
About Reed's Metals
Reed's Metals, headquartered in Brookhaven, MS is one of the largest providers of metal roofing systems, metal roofing panels, pole barns, and pre-engineered steel buildings in the South. Reed's is comprised of 10 locations including 8 manufacturing sites and 2 storefront locations. We have 3 IAS plants which include Brookhaven, MS - Florence, AL and Horseshoe Beach, FL (October 2021). We utilize state-of-the-art technology and fabrication methods to provide unprecedented quality and service - offering same-day availability on standard roofing orders and in-stock supplies, on-site roll-forming for standard seam projects, and job-site delivery within 72 hours on most projects. You can read more on their about page.
About The Project
Mission: Deliver a comprehensive platform redesign for this regional metal building manufacturer, featuring an intelligent quote management system with automated multi-location routing. The solution needed to streamline lead distribution across 10 locations while providing executive-level analytics on quote volume by product category and location.
Technologies Used: Laravel (PHP Backend Framework), Bootstrap 4 (Responsive Frontend), Google Maps API (Interactive Location Display), Google Geocode API (Address-to-Coordinate Conversion), MySQL (Database), Cookie-Based Session Management, Automated Email Reporting.
Links
Before: From the Web Archives
After: From the Web Archives (Note: The company was acquired by a larger corporation following their growth success; this archive link shows my Laravel build)
Summary
The centerpiece of this engagement was architecting an intelligent quote routing system that automatically distributes incoming leads to the appropriate location based on customer geography and preference. I implemented cookie-based session management to persist user location preferences across visits—even for unauthenticated users—ensuring quote requests are consistently routed to their preferred branch.
The location preference system integrates throughout the user experience: the interactive Google Maps display on the locations page highlights the user's preferred branch, and strategically placed call-to-action buttons throughout the product galleries enable customers to request quotes directly from the items they're viewing.
To support business operations, I developed an automated daily reporting system that delivers executive summaries showing quote volume broken down by product category and location—providing leadership with actionable insights into regional demand patterns and sales pipeline health.
This platform has proven to be a significant revenue driver for the client, demonstrating the business impact of well-architected lead management systems.